Mark Zuckerberg controls Meta, the parent company of Facebook, and the engine nicknames him 'The Pacifier'.
The engine frames Meta as a 'Dead Internet' factory — a source of automated, non-human online activity.
On March 10, Meta acquired Moltbook, bringing 1.5 million AI agents in-house under Meta Superintelligence Labs (MSL), absorbing the people behind it (Schlicht and Parr) and leaving an unsecured database behind.
It matters because it means fake, machine-generated internet activity is now being produced at full corporate scale by one of the world's biggest platforms.