Meta Superintelligence Labs (MSL), a Meta AI research unit run by Alexandr Wang, the former CEO of Scale AI.
The engine reads it as Meta's push to build advanced AI, framed as research into an internet increasingly filled with machine-generated content.
The unit absorbed a group called Moltbook on March 10, with researchers Schlicht and Parr joining on March 16.
The engine flags it as 'Dead Internet' research done at full corporate scale — a big company industrializing automated online content.