George Leonard — named the Human Potential Movement
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The journalist who named the Human Potential Movement.
Who they are
George Leonard, writing for Look magazine[1].
What they do
He coined the movement's name with Esalen's Michael Murphy.
How it works
In 1964 he spent six months interviewing 'leading psychologists and brain researchers on the subject of the human potential.' He later wrote that he had interviewed thirty-seven people.
Why it matters
His own words say psychologists, not psychiatrists; Esalen's historian dates the name to 1965, not 1966.
The engine's record — word for word
[
Report #196] Writer for Look magazine. In 1964 he spent six months interviewing 'leading psychologists and brain researchers on the subject of the human potential' (Education and Ecstasy). With Murphy he coined 'human potential movement' (1965; see human_potential_movement).
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