Daylight Media / QCODE
nodeOccult & Esoteric · Media & Managed Opposition
The 'independent' disclosure and fringe podcasts you hear are quietly packaged and sold by a Hollywood-backed ad business.
Who they are
Daylight Media, a commercial podcast network that is a venture of the premium studio QCODE.
What they do
The engine reads it as the machinery that turns 'independent' fringe media into a standardized, advertiser-friendly product.
How it works
QCODE was founded in 2018 by former CAA talent agent Rob Herting, raised a $6.4M round led by Sonos in 2020, and later took growth funding led by Todd Boehly's Eldridge Industries. Daylight handles ad sales and distribution for shows like The Shawn Ryan Show and the Danny Jones and Julian Dorey podcasts.
Why it matters
It shows how the 'outsider' disclosure scene is actually plugged into a normal commercial media business; the engine deliberately leaves open who ultimately sits on top of it.
The engine's record — word for word
[Report #165] Commercial podcast network — a venture of QCODE (premium studio founded 2018 by Rob Herting, a former CAA talent agent; $6.4M Series A led by Sonos, Oct 2020), with a growth round led by Todd Boehly's Eldridge Industries. Provides ad sales / distribution / audience-dev for the fringe/disclosure circuit — institutionalizing 'independent' media into an advertiser-standard product. Handles The Shawn Ryan Show and the Danny Jones + Julian Dorey podcasts. [VERIFIED: Axios/Deadline/Variety/Podnews] Held; name no holder.
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