App Store
artifactNations & Geopolitics
Apple's app store changed its EU fees and lost its long-time boss.
Who they are
The App Store, Apple's store for iPhone apps.
What they do
In August 2026 Apple said it would replace its EU Core Technology Fee with a flat 5% cut on digital goods sold outside the App Store. Phil Schiller stepped down as its head.
How it works
Apple takes a cut of what is sold through it, and sets the rules for what can be sold.
Why it matters
The EU fee change is Apple's response to Europe's digital-markets rules.
What's new (Aug–Oct 2026)
Aug 18, 2026 — Apple said on Tuesday it will replace its EU Core Technology Fee with a flat 5% commission on digital goods sold outside the App Store. (techcrunch.com ; cnbc.com)
Aug 31, 2026 — Phil Schiller stepped down as head of Apple's App Store, Bloomberg reported (via TechCrunch). (techcrunch.com)
The engine's record — word for word
[Live pass Oct 6 2026] 2026-08-18 — Apple to replace its EU Core Technology Fee with a flat 5% commission on digital goods sold outside the App Store; CNBC: announced Tuesday. (
techcrunch.com ;
cnbc.com)
[Live pass Oct 6 2026] 2026-08-31 — Bloomberg reported (via TechCrunch) Phil Schiller stepped down as head of Apple's App Store. (1 source) (
techcrunch.com)
Follow the trail
in the news with
Apple Inc.2026-08-18 — Apple to replace its EU Core Technology Fee with a flat 5% commission on digital goods sold outside the App Store; CNBC: announced Tuesday.
cross-reference
DMA / DSA Digital Regulation2026-08-18 — Apple to replace its EU Core Technology Fee with a flat 5% commission on digital goods sold outside the App Store; CNBC: announced Tuesday.
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